THE ASK Establish an eye-catching packaging design and visual identity for a new brewery and taproom in the Adirondacks. Maintain a connection to the environment while standing apart from the earth tones utilized by most other local breweries. Appeal to the adventurous spirit of the hiking community, incorporating hand-made elements that accentuate the natural beauty and invigorating energy of the mountains.
THE SOLUTION A series of handpainted compositions inspired by the beauty of the Adirondack region set against photography of the founder’s favorite moutain views. A system of simple shapes and bright colors represent the sights and sounds of the environment and reflect the hiking communities tendency toward brightly colored apparel so as to stay found in the woods. With these splashy graphics, nobody is losing sight of Cloudwater.