House of Fuzz
Brand Naming and Identity
Logo Design
Event Collateral
THE ASK
Create a logo and typeset design for the launch event of a small business celebrating all things analog. Designed collateral should serve as both a mailed invitation and poster that will convey a modern space with nostalgic and welcoming sentiments.
Spirited
Energetic
Textural
THE SOLUTION
A logo that embraces both the imperfections of analog technology and the clean lines of a modern space. Hand-written lettering with the spirit and intimacy of a note from a friend. The call to action, “luddites unite!” is a battle cry summoning the analog-loving community to a space built in their honor. Within a layout inspired by vintage administrative forms, the modern typeface is easy to digest with sticker graphic overlays reminicent of dusty record shops and yard sales.
