House of Fuzz
Brand Naming and Identity
Logo Design
Event Collateral
THE ASK
Create a logo and typeset design for the launch event of a small business celebrating all things analog. Designed collateral should serve as both a mailed invitation and poster that will convey a modern space with nostalgic and welcoming sentiments.
Spirited
Energetic
Textural
THE SOLUTION
A logo that embraces both the imperfections of analog technology and the clean lines of a modern space. Hand-written lettering with the spirit and intimacy of a note from a friend. The call to action, “luddites unite!” is a battle cry summoning the analog-loving community to a space built in their honor. Within a layout inspired by vintage administrative forms, the modern typeface is easy to digest with sticker graphic overlays reminicent of dusty record shops and yard sales.
![](https://freight.cargo.site/t/original/i/a3495b5f8c8695a30c0c566b570396ce3f83f806583bb7ab3f60131617dffe5c/Side1_IntroPaperTexture_28_June21-copy.jpg)
![](https://freight.cargo.site/t/original/i/dfa7c0484ff370fe29880cf9c1f70174e7f1691fb3e3f874b093e24e69a17691/HouseofFuzz_Mockup_Black-copy.jpg)
![](https://freight.cargo.site/t/original/i/13389902a967b6905360d2609fa0944c564df6e6fc3737c5a0a8c6c734ad8e62/Logo_Spread_Texture_2.jpg)