Active
Aspirational
Fresh
THE SOLUTION
A color palette featuring a shock of uplifting purple and grounding forest green encapsulate Strider’s mission to merge city and backcountry in the lives of their riders. A logo that calls to the movement and action of flying on two wheels. A simple line grid layout with overlapping text and graphics breaking the rules it sets reflects Strider’s philosophy that riders can stay in city lanes or forge their own paths off-road.