Create a visual identity and website for a Montréal-based bike sharing company looking to inspire young professionals to explore the city and the nature beyond. Goals inlcude attracting more women to the brand as well as highlighting the availability of both city bikes and mountain bikes.
Active Aspirational Fresh
THE SOLUTION A color palette featuring a shock of uplifting purple and grounding forest green encapsulate Strider’s mission to merge city and backcountry in the lives of their riders. A logo that calls to the movement and action of flying on two wheels. A simple line grid layout with overlapping text and graphics breaking the rules it sets reflects Strider’s philosophy that riders can stay in city lanes or forge their own paths off-road.