Brand Identity and Rollout
Create a visual identity and awareness campaign to celebrate the opening of the newly rebuilt Museum of the Home. Capture both the physical space and sentimental attachments of home. Based in London, the brand identity should be fun, stylish, welcoming and widely relatable to children and adults alike.
An isometric logo form serves as the container for symbols of home. It is a room that can be dressed with the textures and sentimental objects of personal identity, comfort and security. The proverb “home is where the heart is” provides a template through which we explore what makes home feel like home. With each answer, there is a a story to be told.